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Go techie with your books

Posted by gracelim on Saturday Aug 21, 2010 Under iPad, iPad Accessories, iPad News, iPhone Accessories, iPhone Apps

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Recently Apple has made it possible for students to have an easy access to their notes for study purposes. Digital college textbooks have been dawdling to get off the ground, in part because of high prices and hardware distress. A

Now, a former Apple Inc. employee, Matt Mac Innis, is trying to wobble up the market with a new advance that taps into the iPad’s strengths.

His tech start-up, Inkling, is pioneering its first four full-length interactive college textbooks using its software platform. The software is designed specifically for Apple’s iPad—a marked departure from e-textbooks that are almost entirely just text that has been digitized. Inkling is one of a amount of companies serving textbook publishers rethink their titles for the iPad, eager to exploit its color, video, and touch-screen capabilities.

The four digital titles— McGraw-Hill Cos. best sellers in biology, economics, marketing, psychology—are expected to become available via the iTunes App Store beginning Friday. Prices will start at $2.99 per chapter and $69.99 for entire books, for a limited time. Thereafter, chapters will be $3.99 and books will start at $84.99.

The Inkling-based e-books make full use of the iPad’s color, video and touch screen. A biology text, for example, offers 3-D views of molecules such as DNA, video lectures, and interactive quizzes. Users can highlight text, take notes and share them in real time with other users, such as fellow students. Students can jump outside the text to Google or Wikipedia.

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