(Fast Company) — Apple may be changing its usual iPhone update schedule to the fall, instead of a pre-summer launch in June/July — the news has popped up multiple times, and a source familiar with Apple’s plans has also confirmed it with Fast Company.
But Apple is a company that thrives on PR excitement…and the big hole in the update schedule before the iPhone 5 arrives could damage sales.
Hence Apple seems to be ready to release a barrage of new hardware, including the white version of the iPhone 4, to keep everyone’s pro-Apple sentiment topped up.
At the same time, there are many rumors about future Apple products, including the next-gen iPhone. Is all this deliberate spin? If so, it’s pretty clever.
It may even allow Apple to delay the really juicy new hardware until Steve Jobs is back from medical leave, and ready to hit the hot seat again.
Macs
Apple’s supply of iMacs in stores is dwindling and not being refreshed. This tallies with rumors the iMac line is getting a refresh next week, probably bringing Intel’s latest and greatest Sandy Bridge chips with it, as well as Apple’s new speedy interconnect protocol Thunderbolt.
Will the devices also get a design overhaul? They’re a little long in the tooth now. Maybe Apple will further reduce the iMac’s signature “chin” and skinny-up the chassis a little.
White iPhone 4
Now that Apple’s cracked its technical issues with the paint and light leakage into the white iPhone 4, it’s finally about to go on sale.
Stores in Belgium have already received their shipments. From the boxes, the design doesn’t seem to incorporate the new four-section antenna that the redesigned Verizon iPhone 4 sports.
In pretty much every significant way, the white iPhone 4 is just a white iPhone 4 — its only unique asset is the unusual,
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