How the iPad is driving Apple’s business
Posted by admin under iPad News on Wednesday Jul 20, 2011
When Apple released its third-quarter 2011 earnings results on Tuesday, the numbers were, as is becoming almost customary for the Cupertino crew lately, a huge blow-out. Success was spread over many parts of the business, particularly the company’s flagship products, the iPhone and the Mac. Both are growing and show that Apple is on a tear with the entirety of its business. But those iPad results? Those were fairly stunning.
While Android phones are outpacing the iPhone in market share, it’s clear that Apple is not anywhere close to giving up its lead in the tablet race. And despite the seemingly endless train of new tablets popping up, Apple is putting more space between its tablet and the rest of the field.
Here are the most important numbers from Apple’s earnings that show that the iPad is seemingly unstoppable, and clearly Apple’s most important product.
$6 billion. That’s how much money Apple made from the iPad just in April, May and June of this year. The key is that Apple now makes more money off the iPad, a product slightly more than one year old, than its Mac lineup. Apple pulled in just under $5 billion in revenue from Mac desktops and notebooks during the same quarter.
The people scooping up iPads are not just gadget hounds and consumers with expendable income. Buyers include large corporations who are handing them out to employees to help them do their job, something Apple has been actively pushing for a while. But Apple is also getting a boost in iPad sales even from sources the company didn’t anticipate.
“We sold more iPads to K–12 [schools] than we did Macs, which is absolutely shocking,” said Apple COO Tim Cook on a conference call with analysts on Tuesday. “We never would have predicted that.”
Shocking, perhaps. But probably not unwelcome. Apple very likely doesn’t mind getting kids used to working on iPads in elementary school.
9.25 million. That’s how many iPads Apple sold during the quarter. That blows away
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